CAMO began with three longtime friends from West Virginia whose careers took them in different directions before bringing them back together around one idea: build a better energy beverage.

Brothers Matthew "Mal" Mallory (President) and Adam Mallory (VP Sales) spent years in surgical medical sales at Johnson & Johnson, in operating rooms where performance under pressure is the job. It gave them a clinical approach to understanding products, ingredients and how they interact with the body.

Their longtime friend Casey Hill (COO) brought decades of experience in beverage distribution, along with firsthand knowledge of the category, retailers, consumers and what it takes to successfully bring a beverage to market.

They tried every energy product on the shelf. Many fueled the body but didn't sharpen the mind. They kept thinking: there could be a better option. Medical knowledge met beverage experience, and the team spent time learning every part of the business at low stakes, so that by the time Edge and Glow existed, none of the answers were guesses.

Those years of development led to the next evolution of CAMO: one brand, two functional platforms.

"I'm the steak, Adam is the sizzle." — Mal

CAMO was built by American entrepreneurs from West Virginia with a simple belief: better products are created by challenging what already exists.

From formulation and product development through manufacturing and packaging, we're building CAMO here at home, with the goal of creating an American functional beverage brand capable of competing anywhere.

American ingredients.
American production.
American ambition.